You’ve crafted a forward-thinking content vision and strategy, shared it with stakeholders, and you’re ready to move forward . . . but you have no team to implement it in the product. With tight resources, product managers assign teams to feature development, but they have little appetite for assigning a team to implement a content experience. What’s a determined content designer to do?

Learn how to make progress without the support of a development team. Using a scrappy, targeted approach and data to back up your efforts, you can move the ball forward in small increments, allowing you to make progress on your goals.

Join this session to learn the answers to these questions:

• What’s an approach for implementing the strategy without a dedicated team?
• What levers can you use to make progress on your content strategy?
• How do you know if you’re going in the right direction?