Don’t fear the spreadsheet: A guide to content audits for product teams

Traditional content audits are complex enough, but product content audits add extra challenges. How do you scope your audit? How do you capture and track flows with multiple states, like errors and form fields? How do you sort and report your findings into a digestible story for product, design, and engineering partners? And how do you transform your spreadsheet into concrete, meaningful changes that really make it into production?

There’s no one-size-fits-all template, but there are a few frameworks, tips, and strategies for getting results—and buy-in—without getting overwhelmed.

In this session, you’ll learn:

  • A practical framework for planning, scoping, and tracking your product content audit (including a downloadable audit template)
  • A simple, engineer-approved system for tracking and sizing your recommendations into manageable tasks or stories for your team’s backlog
  • Strategies for getting buy-in from your organization to get your recommendations, big and small, into production so your users have a better experience
Emily Wachowiak
Emily Wachowiak

Senior Content Designer, Mozilla

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