If you’re like many folks at Button, you’ve struggled to explain to your boss why you need to “break up” with your content design tool. You’ve felt the weight of your process, a loveless relationship writing, editing, getting feedback, iterating, handing off. You’ve spent too much time bouncing between stakeholders, floundering for a new, “best” process every time, but struggling to satisfy the unique needs of each.

While our “true love” content design tool may still be out there, Zac Simon has discovered a mental model for finding “the one” so you can evaluate and improve your copy doc situationship.

In this session, you will learn:

• How to approach your copy doc like a product to better collaborate with, and present to, stakeholders
• The principles of what makes a copy doc tool worth your time
• A better vocabulary for why your copy doc tool isn’t working, and what you need from your next one