Library talk

The wizardry of deceptive patterns: Confronting manipulative design

We’ve all fallen victim to deceptive design at some point—whether it was that time we struggled to unsubscribe from a service we didn’t want anymore, or when accidentally clicking on a pop-up ad led us down a rabbit hole of frustration.

From the simply annoying to the outright egregious, dark patterns intentionally trick us into doing things we don’t really want to do.

But what makes these pesky patterns so effective in the first place? And how can we wield our influence to make the web—and, as a result, the world—a slightly better place?

In this session, you will learn:

  • How to identify dark patterns and what makes them manipulative
  • Why dark patterns are not just bad for users, but for business too
  • Strategies to help curtail dark patterns in your work and organization
Vidhika Bansal
Vidhika Bansal

UX Group Manager, Intuit

The wizardry of deceptive patterns: Confronting manipulative design

We’ve all fallen victim to deceptive design at some point—whether it was that time we struggled to unsubscribe from a service we didn’t want anymore, or when accidentally clicking on a pop-up ad led us down a rabbit hole of frustration.

From the simply annoying to the outright egregious, dark patterns intentionally trick us into doing things we don’t really want to do.

But what makes these pesky patterns so effective in the first place? And how can we wield our influence to make the web—and, as a result, the world—a slightly better place?

In this session, you will learn:

  • How to identify dark patterns and what makes them manipulative
  • Why dark patterns are not just bad for users, but for business too
  • Strategies to help curtail dark patterns in your work and organization
Vidhika Bansal
Vidhika Bansal

UX Group Manager, Intuit

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