This evidence-based talk (drawing from interviews with 80+ product content folks) contrasts product content modeling and management with the well-served web content world.
UI copy, calls to action, and other product content are typically managed ad hoc in most organizations. Design tools like Figma and Sketch, developer tools like Jira and Github, and spreadsheets and text editors each fall short of giving product content its best treatment. New tools like Ditto, Strings, or Frontitude offer hope. But, as in any content strategy practice, product content modeling and management depends as much on people and processes as on tools.
In this session, you’ll learn:
UX Content Strategist, Elless Media
This evidence-based talk (drawing from interviews with 80+ product content folks) contrasts product content modeling and management with the well-served web content world.
UI copy, calls to action, and other product content are typically managed ad hoc in most organizations. Design tools like Figma and Sketch, developer tools like Jira and Github, and spreadsheets and text editors each fall short of giving product content its best treatment. New tools like Ditto, Strings, or Frontitude offer hope. But, as in any content strategy practice, product content modeling and management depends as much on people and processes as on tools.
In this session, you’ll learn:
UX Content Strategist, Elless Media
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