Library talk

Modeling and managing product content

This evidence-based talk (drawing from interviews with 80+ product content folks) contrasts product content modeling and management with the well-served web content world.

UI copy, calls to action, and other product content are typically managed ad hoc in most organizations. Design tools like Figma and Sketch, developer tools like Jira and Github, and spreadsheets and text editors each fall short of giving product content its best treatment. New tools like Ditto, Strings, or Frontitude offer hope. But, as in any content strategy practice, product content modeling and management depends as much on people and processes as on tools.

In this session, you’ll learn:

  • How to model product content independent of its creation, management, and display
  • The benefits to a product-content practice of aligning stakeholders on language
  • How product-content modeling and management differ from their web-content counterparts
Larry Swanson
Larry Swanson

UX Content Strategist, Elless Media

Modeling and managing product content

This evidence-based talk (drawing from interviews with 80+ product content folks) contrasts product content modeling and management with the well-served web content world.

UI copy, calls to action, and other product content are typically managed ad hoc in most organizations. Design tools like Figma and Sketch, developer tools like Jira and Github, and spreadsheets and text editors each fall short of giving product content its best treatment. New tools like Ditto, Strings, or Frontitude offer hope. But, as in any content strategy practice, product content modeling and management depends as much on people and processes as on tools.

In this session, you’ll learn:

  • How to model product content independent of its creation, management, and display
  • The benefits to a product-content practice of aligning stakeholders on language
  • How product-content modeling and management differ from their web-content counterparts
Larry Swanson
Larry Swanson

UX Content Strategist, Elless Media

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