Everyone knows their launch process well, but sometimes digital products don’t pan out. How do you go about sunsetting your feature and supporting its remaining adoring fans with the best turndown experience?

In this session you will:

• Hear about two actual, real-life(!) examples from a voice design perspective.
• Walk through suggested outline for structuring your turndown message.
• Leave with a trusty acronym to help you when you’re next in the throes of deciding on a product sunset and need a process to follow.
• Learn why a sunset is actually not a bad thing to deal with huddled in a corner with a pint of Ben & Jerry’s (although you can still do that if you want to).