Researching and testing language is one of the most important tasks a content designer can undertake. Unfortunately, we often undermine our valuable research findings. We create roadblocks for ourselves that make it easier for organizations to dismiss valuable insights into language and content design.

Using personal examples and project submissions from UX Writers Collective students, this session will demonstrate some of the most common mistakes when it comes to conducting and presenting language-based research—and how to avoid them.

In this session, you’ll gain:

• Methods and tactics to frame, design, and advocate for effective research into language
• A list of common mistakes and problems caused by content designers during the research synthesis and presentation phase
• Examples of how to frame and present research, including templates, to make it more likely language-based research is acknowledged and acted on by the rest of the organization