Wayfinding is how people get from point A to point B in a physical space, like an airport or shopping mall. But good wayfinding isn’t just about signage—architecture, space planning, and spatial cues also play an important role in helping people move in a logical and intuitive flow.

In this session, you’ll learn how to apply the principles of good wayfinding to extend your impact far beyond product copywriting and become a more incisive and strategic content designer.

We’ll cover how you can:

• Tap into your past and future experiences with physical spaces to discover common problems with user flows.
• Assess and identify situations where just editing or creating more content isn’t the right solution.
• Advocate for crucial changes in user flows and designs when you were asked to “just review this one screen.”
• Show that you can do much more than just copyediting!