Library talk

Grow fast, write well: Designing for users during hypergrowth

Instacart’s content design practice started small during big change. As COVID-19 flooded the platform with millions of new users, they had to show immediate value on fast-moving projects while simultaneously defining their discipline.

The takeaway? You don’t need to be a manager to create the right structure to do good work during a growth spurt. With the right tools, any individual content designer can prioritize, communicate, and influence partners to drive the right outcomes for users.

We’ll look at the operating model, prioritization frameworks, and strategy documentation that took content design from an unknown quantity to an indispensable partner.

In this session, you’ll learn:

  • How to decide which projects to go deep on and which to triage
  • Practical tips to show your expertise, build trust, and make an impact
  • Clear models to structure your week and your workload, so you can stay sane and do better work
Rachel de Jong
Rachel de Jong

Senior Content Designer, Instacart

Grow fast, write well: Designing for users during hypergrowth

Instacart’s content design practice started small during big change. As COVID-19 flooded the platform with millions of new users, they had to show immediate value on fast-moving projects while simultaneously defining their discipline.

The takeaway? You don’t need to be a manager to create the right structure to do good work during a growth spurt. With the right tools, any individual content designer can prioritize, communicate, and influence partners to drive the right outcomes for users.

We’ll look at the operating model, prioritization frameworks, and strategy documentation that took content design from an unknown quantity to an indispensable partner.

In this session, you’ll learn:

  • How to decide which projects to go deep on and which to triage
  • Practical tips to show your expertise, build trust, and make an impact
  • Clear models to structure your week and your workload, so you can stay sane and do better work
Rachel de Jong
Rachel de Jong

Senior Content Designer, Instacart

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