Keynote
Oct 22
9:15 a.m.–9:50 a.m. CDT (UTC-5)

Giving your content a voice of its own

For thousands of years, much of the content that fills our books and lines our websites has been rooted in the written word. But in recent decades, voice interfaces have grown in both performance and popularity as users begin to seek novel ways to access information, especially through the uniquely human medium of spoken content. How do we adjust to the new paradigm of voice content—copy and media conveyed through sound—when our content strategy and design approaches remain moored in visual experiences?

Giving our content a voice requires a mindset for new conduits of audio and orality. When navigation becomes negotiation, when leafing through becomes listening through, and when fixtures of the web like links, breadcrumbs, and calls to action become a matter of verbal, not visual, affordance, how do we need to adjust our content strategy and design?

This talk comes packed with insights from the book Voice Content and Usability (A Book Apart, 2021) and a case study of the first voice interface built for residents of Georgia. Learn what you need to do when all users have in front of them is a screenless speaker and how to allow your content, for the very first time, to speak for itself.

  • What is voice content? Why spoken content is unique
  • How to plan and audit your content for voice
  • How to create dialogues and flows
  • How to test and deploy voice content
  • How we made the first-ever voice interface for Georgians
  • Epilogue: The future of voice content

This talk is for everyone interested in learning more about realms both new and old, like voice interface design, voice content strategy, voice content design, voice wayfinding, voice usability testing, and accessibility in voice, especially for those in web user experience disciplines looking to expand their expertise to include conversational and voice interfaces.

Preston So
Preston So

Senior Director, Product Strategy, Oracle

Giving your content a voice of its own

For thousands of years, much of the content that fills our books and lines our websites has been rooted in the written word. But in recent decades, voice interfaces have grown in both performance and popularity as users begin to seek novel ways to access information, especially through the uniquely human medium of spoken content. How do we adjust to the new paradigm of voice content—copy and media conveyed through sound—when our content strategy and design approaches remain moored in visual experiences?

Giving our content a voice requires a mindset for new conduits of audio and orality. When navigation becomes negotiation, when leafing through becomes listening through, and when fixtures of the web like links, breadcrumbs, and calls to action become a matter of verbal, not visual, affordance, how do we need to adjust our content strategy and design?

This talk comes packed with insights from the book Voice Content and Usability (A Book Apart, 2021) and a case study of the first voice interface built for residents of Georgia. Learn what you need to do when all users have in front of them is a screenless speaker and how to allow your content, for the very first time, to speak for itself.

  • What is voice content? Why spoken content is unique
  • How to plan and audit your content for voice
  • How to create dialogues and flows
  • How to test and deploy voice content
  • How we made the first-ever voice interface for Georgians
  • Epilogue: The future of voice content

This talk is for everyone interested in learning more about realms both new and old, like voice interface design, voice content strategy, voice content design, voice wayfinding, voice usability testing, and accessibility in voice, especially for those in web user experience disciplines looking to expand their expertise to include conversational and voice interfaces.

Preston So
Preston So

Senior Director, Product Strategy, Oracle

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