Keynote
Oct 20
4:35 p.m.–5:10 p.m. CDT (UTC-5)

Do your organization’s racial justice efforts need a content strategy?

Recently, organizations of all kinds have made public commitments to combat systemic racism and its consequences within the scope of their operations. This talk is a case study of Mozilla’s in-progress racial justice activities and the ways that work has exposed a range of terminology, metaphors, and other frames stakeholders use to address racism in the organization.

Starting with the notion that language and its standardization can be used to uphold white supremacy, this session will consider the benefits and risks of developing a content strategy for internal-facing racial justice efforts and how those considerations might extend to external-facing activities.

As a result of attending this session, participants will:

  • Understand the risks of white supremacy in content strategy.
  • Become familiar with language and other frames common to internal-facing racial justice work being done in different types of organizations.
  • Consider a set of pros and cons for developing a content strategy for racial justice efforts.
Sharon Bautista
Sharon Bautista

UX Researcher, Independent

Do your organization’s racial justice efforts need a content strategy?

Recently, organizations of all kinds have made public commitments to combat systemic racism and its consequences within the scope of their operations. This talk is a case study of Mozilla’s in-progress racial justice activities and the ways that work has exposed a range of terminology, metaphors, and other frames stakeholders use to address racism in the organization.

Starting with the notion that language and its standardization can be used to uphold white supremacy, this session will consider the benefits and risks of developing a content strategy for internal-facing racial justice efforts and how those considerations might extend to external-facing activities.

As a result of attending this session, participants will:

  • Understand the risks of white supremacy in content strategy.
  • Become familiar with language and other frames common to internal-facing racial justice work being done in different types of organizations.
  • Consider a set of pros and cons for developing a content strategy for racial justice efforts.
Sharon Bautista
Sharon Bautista

UX Researcher, Independent

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