Keynote
Oct 20
9:50 a.m.–10:25 a.m. CDT (UTC-5)

Design through definition

Many design projects and products languish because those making them haven’t defined what they were making. Luckily, content designers are around to help. Words—our currency—are more than just a component of design. Words are the way in to design.

This talk explores how concept definition is the foundation of creating and evolving products and platforms.

In this session, you will:

  • Learn how to start with concepts when designing.
  • Explore the nuances of defining platforms with multiple audiences.
  • Get to know Elizabeth’s seven principles of content design.
Elizabeth McGuane
Elizabeth McGuane

Senior UX Manager, Shopify

Design through definition

Many design projects and products languish because those making them haven’t defined what they were making. Luckily, content designers are around to help. Words—our currency—are more than just a component of design. Words are the way in to design.

This talk explores how concept definition is the foundation of creating and evolving products and platforms.

In this session, you will:

  • Learn how to start with concepts when designing.
  • Explore the nuances of defining platforms with multiple audiences.
  • Get to know Elizabeth’s seven principles of content design.
Elizabeth McGuane
Elizabeth McGuane

Senior UX Manager, Shopify

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