Many of us don’t know what to say when someone dies. Language around death is deeply subjective and often divisive. This talk explores the process and the passion behind setting tone of voice principles for talking about death in digital, in print, and in person for the UK’s largest funeral director, Co-op Funeralcare.

In this session, you will:

• Learn how best to talk about death, dying, and bereavement.
• Understand how to be brave when talking about a difficult subject.
• Discover how to talk about death in person, in print, or online.