Keynote
Oct 20
9:15 a.m.–9:50 a.m. CDT (UTC-5)

Cultivating content design everywhere, all the time

It doesn’t take a big budget to build a strong and respected content design practice in your organization, but it does take some planning, persistence, and a stout heart.

This talk explores some of the unorthodox, daring, and even sly methods that have shifted the balance and established content design as a bold and strategic partner on product teams.

In this session, you will:

  • Learn how the full-stack content design model can help stakeholders get a more complete picture of what content can do.
  • Discover how to shift your own mindset to drive meaningful and sustainable change.
  • Explore new ways to generate continuous support for emerging content designers and the pursuit of great content design.
Beth Dunn
Beth Dunn

Manager, Product Internal Communications, HubSpot

Cultivating content design everywhere, all the time

It doesn’t take a big budget to build a strong and respected content design practice in your organization, but it does take some planning, persistence, and a stout heart.

This talk explores some of the unorthodox, daring, and even sly methods that have shifted the balance and established content design as a bold and strategic partner on product teams.

In this session, you will:

  • Learn how the full-stack content design model can help stakeholders get a more complete picture of what content can do.
  • Discover how to shift your own mindset to drive meaningful and sustainable change.
  • Explore new ways to generate continuous support for emerging content designers and the pursuit of great content design.
Beth Dunn
Beth Dunn

Manager, Product Internal Communications, HubSpot

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