Library talk

Content operations: Just what is it, and why does it matter?

Well, if your strategy is the engine, ops is the oil—helping you move faster and do more effective work.

This talk will demystify content ops and show you how to get started. From working out where to focus, to generating ideas and testing solutions, you’ll see that most operations work can be solved through design thinking and team collaboration.

You’ll find out:

  • What content ops is and how to get started
  • How to diagnose the biggest barriers to good content design across your team
  • How to come up with solutions
  • How to get your organization behind your ops work
Rachel McConnell
Rachel McConnell

Content Design Manager, BT

Content operations: Just what is it, and why does it matter?

Well, if your strategy is the engine, ops is the oil—helping you move faster and do more effective work.

This talk will demystify content ops and show you how to get started. From working out where to focus, to generating ideas and testing solutions, you’ll see that most operations work can be solved through design thinking and team collaboration.

You’ll find out:

  • What content ops is and how to get started
  • How to diagnose the biggest barriers to good content design across your team
  • How to come up with solutions
  • How to get your organization behind your ops work
Rachel McConnell
Rachel McConnell

Content Design Manager, BT

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