Keynote
Oct 21
9:15 a.m.–9:50 a.m. CDT (UTC-5)

Confessions of a reluctant content design manager

Managing people is tough. I never thought I could do it. But as my fledgling content design team got bigger and bigger, I embraced the role, warts and all. My affinity for relationship building has—so far—been successful, and I’ve learned how to use that to motivate my team and advocate for resources.

This talk is a narrative about how a reluctant content design lead at an old, large software company became a manager of people, and includes actionable tips informed by successes and gaffes he made along the way.

In this session, you will:

  • Learn what makes a good people manager, and how content designers can especially excel in this role.
  • Get some practical tips on how to motivate your reports, and how to listen to what they say when they don’t know how to say it.
  • Learn the difference between career coaching and helping them manage their workstream.
  • Get some honest, hard truths about difficult conversations and how sometimes, you need to schedule meetings so your team can avoid them.
Andy Welfle
Andy Welfle

Senior Experience Content Design Manager, Adobe

Confessions of a reluctant content design manager

Managing people is tough. I never thought I could do it. But as my fledgling content design team got bigger and bigger, I embraced the role, warts and all. My affinity for relationship building has—so far—been successful, and I’ve learned how to use that to motivate my team and advocate for resources.

This talk is a narrative about how a reluctant content design lead at an old, large software company became a manager of people, and includes actionable tips informed by successes and gaffes he made along the way.

In this session, you will:

  • Learn what makes a good people manager, and how content designers can especially excel in this role.
  • Get some practical tips on how to motivate your reports, and how to listen to what they say when they don’t know how to say it.
  • Learn the difference between career coaching and helping them manage their workstream.
  • Get some honest, hard truths about difficult conversations and how sometimes, you need to schedule meetings so your team can avoid them.
Andy Welfle
Andy Welfle

Senior Experience Content Design Manager, Adobe

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