Library talk

A principled approach to content design: Building trust through fairness and process

A healthy platform is built on trust. When it comes to repairing and establishing trust, where do you start?

From identifying common assumptions to establishing scalable standards, we’ll walk through how Twitter’s team built their content framework—while sharing all of the dos and don’ts they learned along the way.

In this session, you’ll learn how to:

  • Identify the toolkit.
  • Establish the content goals.
  • Hone the voice and tone.
  • Establish controlled vocabulary.
  • Create a mental model that helps people understand the digital flow.
  • Create a plan to measure success.
Lisa Young
Lisa Young

Lead Content Strategy Manager, Twitter

Danielle Small
Danielle Small

Content Strategy Manager, Twitter

A principled approach to content design: Building trust through fairness and process

A healthy platform is built on trust. When it comes to repairing and establishing trust, where do you start?

From identifying common assumptions to establishing scalable standards, we’ll walk through how Twitter’s team built their content framework—while sharing all of the dos and don’ts they learned along the way.

In this session, you’ll learn how to:

  • Identify the toolkit.
  • Establish the content goals.
  • Hone the voice and tone.
  • Establish controlled vocabulary.
  • Create a mental model that helps people understand the digital flow.
  • Create a plan to measure success.
Lisa Young
Lisa Young

Lead Content Strategy Manager, Twitter

Danielle Small
Danielle Small

Content Strategy Manager, Twitter

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