Button 2020 recap

The first-ever Button welcomed over 500 people from all over the world to talk shop about content design, UX writing, and product content strategy.

Registration for Button 2021 is open now!

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speakers

While talks are all-new for Button 2021, you can count on the structure and timing of the event to look similar to last year’s program! See the 2021 program

Here’s a detailed recap of the Button 2020 program.

Button 2020 Day One

9:00 a.m.–9:10 a.m. CDT (UTC-5)
Welcome to Button!
Kristina Halvorson
Kristina Halvorson, Brain Traffic
9:10 a.m.–10:20 a.m. CDT (UTC-5)
Keynotes and conversations
Chelsea Larsson
Chelsea Larsson, Zendesk
Madeline Grdina, Indiana University
10:20 a.m.–10:50 a.m. CDT (UTC-5)
30-minute break *
10:50 a.m.–11:50 a.m. CDT (UTC-5)
Small-group discussions *

Pick a topic, and hop into one of our Zoom rooms to meet new friends and talk shop.

11:50 a.m.–12:00 p.m. CDT (UTC-5)
10-minute break *
12:00 p.m.–1:00 p.m. CDT (UTC-5)
Panel: Button Book Club

Join host David Dylan Thomas as he leads a roundtable discussion with fellow authors and leaders in our community.

David Dylan Thomas
David Dylan Thomas

Design for Cognitive Bias

Scott Kubie
Scott Kubie

Writing for Designers

Torrey Podmajersky
Torrey Podmajersky

Strategic Writing for UX

Andy Welfle
Andy Welfle

Writing Is Designing

Michael Metts
Michael Metts

Writing Is Designing

1:00 p.m.–3:15 p.m. CDT (UTC-5)
Downtime and watch parties *

Attendees gathered in Zoom meetings—hosted by the speakers—to watch talks from the Button on-demand library.

3:15 p.m.–3:50 p.m. CDT (UTC-5)
Quarantimes: Self-care against all odds

So, 2020 has been … A LOT. Come hear fellow attendees share how they’re surviving These Unprecedented Times™, with coping mechanisms ranging from meditation to foster dogs.

3:50 p.m.–4:00 p.m. CDT (UTC-5)
10-minute break *
4:00 p.m.–4:35 p.m. CDT (UTC-5)
Keynotes and conversations
Lindsey Thomas
Lindsey Thomas, Target
4:35 p.m.–5:10 p.m. CDT (UTC-5)
Fireside chat with Aarron Walter

Tune in as Kristina Halvorson interviews Aarron Walter (author, Designing for Emotion and VP of Content, InVision) about how we make human connections through design.

Aarron Walter
Aarron Walter, InVision
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:10 p.m.–5:15 p.m. CDT (UTC-5)
Day one wrap-up
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:15 p.m.–7:00 p.m. CDT (UTC-5)
Downtime and watch parties *

Here’s some time to chill out, catch up, and check out the talks in our on-demand library.

7:00 p.m.–8:00 p.m. CDT (UTC-5)
International Tour of Libations *

Join this unconventional happy hour as we toast the first day of the first-ever Button with beverages in every time zone.

Elle Geraghty
Elle Geraghty, Elle Geraghty Content Strategy

Button 2020 Day Two

7:45 a.m.–8:45 a.m. CDT (UTC -5)
Watch parties *

Attendees gathered in Zoom meetings—hosted by the speakers—to watch talks from the Button on-demand library.

9:00 a.m.–9:10 a.m. CDT (UTC-5)
Button Day 2 kickoff
Kristina Halvorson
Kristina Halvorson, Brain Traffic
9:10 a.m.–10:20 a.m. CDT (UTC-5)
Keynotes and conversations
Vivek Sri
Vivek Sri, Zendesk
Angela Gorden
Angela Gorden, Work & Co
10:20 a.m.–10:50 a.m. CDT (UTC-5)
30-minute break *
10:50 a.m.–11:50 a.m. CDT (UTC-5)
Small-group discussions *

Pick a topic, and hop into one of our Zoom rooms to meet new friends and talk shop.

11:50 a.m.–12:00 p.m. CDT (UTC-5)
10-minute break *
12:00 p.m.–1:00 p.m. CDT (UTC-5)
Panel: Ethics, bias, and responsible design

Join Stephanie Lucas, Jane Ruffino, Candi Williams, and Crystal Yan as they tackle some of the deeper challenges of our work.

Stephanie Lucas
Stephanie Lucas, LinkedIn
Jane Ruffino
Jane Ruffino, Character & Södertörn University
Candi Williams
Candi Williams, Nationwide Building Society
Crystal Yan
Crystal Yan, Remitly
1:00 p.m.–3:15 p.m. CDT (UTC-5)
Downtime and watch parties *

Attendees gathered in Zoom meetings—hosted by the speakers—to watch talks from the Button on-demand library.

3:15 p.m.–3:50 p.m. CDT (UTC-5)
Quarantimes: Your stories, told by you  

Gather round the digital campfire to hear fellow Button attendees share inspiring and maybe even hilarious stories from their work and lives.

3:50 p.m.–4:00 p.m. CDT (UTC-5)
10-minute break *
4:00 p.m.–4:35 p.m. CDT (UTC-5)
Keynotes and conversations
Kevin Bui
Kevin Bui, Atlassian
4:35 p.m.–5:10 p.m. CDT (UTC-5)
Fireside chat with Mario Ferrer

Join Kristina Halvorson for a one-on-one conversation about communities of practice with Mario Ferrer (Senior UX Writer, Skyscanner).

Mario Ferrer, Skyscanner
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:10 p.m.–5:15 p.m. CDT (UTC-5)
Day two wrap-up
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:15 p.m.–7:00 p.m. CDT (UTC-5)
Downtime and watch parties *

Attendees gathered in Zoom meetings—hosted by the speakers—to watch talks from the Button on-demand library.

7:00 p.m.–8:00 p.m. CDT (UTC-5)
Button Trivia Extravaganza *

Wind down for the day with all your new friends! Test your knowledge of important UX minutiae and low-stakes nonsense.

* Recordings of these sessions are not included in the Button 2020 On Demand all-access pass.

Button 2020 Day Three

7:45 a.m.–8:45 a.m. CDT (UTC-5)
Watch parties *

Attendees gathered in Zoom meetings—hosted by the speakers—to watch talks from the Button on-demand library.

9:00 a.m.–9:10 a.m. CDT (UTC-5)
Button Day 3 kickoff
Kristina Halvorson
Kristina Halvorson, Brain Traffic
9:10 a.m.–10:20 a.m. CDT (UTC-5)
Keynotes and conversations
Meredith Arthur
Meredith Arthur, Pinterest
John Paz
John Paz, Atlassian
10:20 a.m.–10:50 a.m. CDT (UTC-5)
30-minute break *
10:50 a.m.–11:50 a.m. CDT (UTC-5)
Small-group discussions *

Pick a topic, and hop into one of our Zoom rooms to meet new friends and talk shop.

11:50 a.m.–12:00 p.m. CDT (UTC-5)
10-minute break *
12:00 p.m.–1:00 p.m. CDT (UTC-5)
Panel: Design leadership in 2020

Join Marissa Phillips, Jacqui Frey, Tina O’Shea, Andy Welfle, and Karen Cross as they discuss the unique challenges and opportunities of leading product content teams in 2020.

Marissa Phillips
Marissa Phillips, Airbnb
Andy Welfle
Andy Welfle, Adobe
Jacquelyn Frey
Jacquelyn Frey, MailChimp
Karen Cross
Karen Cross, Atlassian
Tina O’Shea
Tina O’Shea, QuickBooks
1:00 p.m.–3:15 p.m. CDT (UTC-5)
Downtime and watch parties *

Attendees gathered in Zoom meetings—hosted by the speakers—to watch talks from the Button on-demand library.

3:15 p.m.–3:50 p.m. CDT (UTC-5)
Quarantimes: The Button Amateur Hour

Music! Laughter! Weird people tricks! Come enjoy the hidden gifts of your fellow Button attendees and speakers.

Malaika Carpenter
Malaika Carpenter, SayCred Media Group, LLC
3:50 p.m.–4:00 p.m. CDT (UTC-5)
10-minute break *
4:00 p.m.–4:35 p.m. CDT (UTC-5)
Keynotes and conversations
Kaytee Nesmith
Kaytee Nesmith, NPR
4:35 p.m.–5:10 p.m. CDT (UTC-5)
Fireside chat with Jess Sand

Join Kristina Halvorson and Jess Sand (independent UX Content Strategist) to explore how technology and content are helping to build non-extractive economies in which content-driven platforms contribute to community resilience and more equitable systems.

Jess Sand
Jess Sand, independent
Kristina Halvorson
Kristina Halvorson, Brain Traffic
5:10 p.m.–5:15 p.m. CDT (UTC-5)
Final thoughts and next steps
Kristina Halvorson
Kristina Halvorson, Brain Traffic
* Recordings of these sessions are not included in the Button 2020 On Demand all-access pass.

Attendees gather in Zoom meetings—hosted by the speakers—to watch talks from the Button on-demand library.

Button 2020 Library Talks

A single word can break your service
Sarah Richards
Sarah Richards

Founder, Content Design London

Breaking down silos: Building a content design practice
Maranda Bodas
Maranda Bodas

Content Design Lead, IBM

Tom Waterton
Tom Waterton

Content Designer, IBM

Content and design systems
Jared Meyer
Jared Meyer

Content Strategist, Expedia

Decide to give a damn: An alphabet of accessibility
Anne Gibson
Anne Gibson

Principal UX Designer, Boomi

Don’t just translate: Boost your UX content with transcreation
Anna Potapova
Anna Potapova

Senior Content Strategist, Alibaba Group

Executive alignment: Managing up for content professionals
Tamara Adlin
Tamara Adlin

President, Adlin, Inc.

Good copy is good business: The ROI of microcopy
Yael Ben-David
Yael Ben-David

UX Writer, Fundbox

How content design shapes Chewy’s customer experience
Allison Bland
Allison Bland

Senior Content Designer, Chewy

How smart teams create and train writers
Scott Kubie
Scott Kubie

Independent

How to maximize the impact of content design
Jonathon Colman
Jonathon Colman

Senior Design Manager, Intercom

Let’s get legal: Improving compliance content and legalese
Shannon Leahy
Shannon Leahy

Experience Design Lead, Capital One

Make it work: Generating impact as a team of one
Vicki Siolos
Vicki Siolos

Senior UX Writer, Kickstarter PBC

Making the abstract concrete: The connection between UX writing, domain models, and cognitive linguistics
Steffen Bauer
Steffen Bauer

UX Consultant, Digitas Pixelpark

Modular content strategy: Building reusable content that scales
Kristen House
Kristen House

Content Strategy Lead, Google

Netflix and quill: The art and science of UX writing for entertainment
Ben Barone-Nugent
Ben Barone-Nugent

Principal Content Designer, Netflix

Pencils down: How to stop copywriting and become a partner in design
Andrew Schmidt
Andrew Schmidt

Lead Content Designer, Slack

Sorry, I can’t help with that: Content strategy for chatbots
Michael Metts
Michael Metts

Conversation Design Lead, Allstate

Tackling wicked problems: UX research and content strategy in higher ed
Tarah Dykeman
Tarah Dykeman

UX Researcher and Content Strategist, University of Colorado, Boulder

The risk of assumption: Learning and designing for low digital literacy
Margo Stern
Margo Stern

Content Strategist, Level

Trauma-informed content strategy: How to help people when they need it most
Tamar Fox
Tamar Fox

Senior Content Strategist, Nava PBC

Ryan Sibley
Ryan Sibley

Content Strategist, Nava PBC

UX writing department: Adapting the voice of the New Yorker
Sophie Tahran
Sophie Tahran

Senior UX Writer, Condé Nast

User and task analysis for UX writing
Kavita Singh
Kavita Singh

Digital Experience Manager, NVIDIA

“Suggested for you”: Lessons learned in writing smart content
Jennie Tan
Jennie Tan

Staff UX Writer, Dropbox

“Which should it be?” Performing a terminology audit
Katie Cohen
Katie Cohen

Senior Content Strategist, Tank

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