The New Yorker turned 95 this year. Its UX writing practice turned one. In this session, we’ll investigate how a well-established voice—one that originated in long-form print—is adapting to an increasingly digital space. Case studies include the creation of the publication's first UX style guide and its first in-app onboarding flow.

We’ll cover:

• The role of UX writing in the media industry, where collaboration takes place with editorial teams in addition to product and marketing
• How to create a UX style guide that serves as a natural evolution of a well-defined voice
• When to eschew UX writing’s best practices, especially if a “Got it!” confirmation button doesn't quite suit your brand