“Suggested for you”: Lessons learned in writing smart content

Smart content is content derived from a person’s activity or attributes—often using AI machine learning algorithms. Many websites, like Amazon and Spotify, use smart content to offer a more personalized and engaging customer experience.

As the UX writer for Dropbox’s smart content project in 2019, Jennie Tan will share details of their project, UX writing guidelines, and learnings.

In this session, you’ll learn:

  • The four UX writing components that every smart content project should include
  • Valuable research reports and principles that can guide your smart content UX writing strategy
  • How to work with your PM and data analytics counterparts to produce the most effective UX content

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