Modular content strategy: Building reusable content that scales

How do you control a sprawling product when content changes hands over many years? What about modulating a single string to match the voice and tone parameters of a project, without going UX writer rogue?

Building a modular content strategy rooted in critical user journeys creates a true north for your product, an inventory of strings for future writers to use and reuse, and a baseline for building better testing plans. This talk will offer a case study and break down the process step by step so you can implement a modular content strategy in your product.

In this session, you’ll learn:

  • What a modular content strategy is
  • How to create critical user journeys
  • How to create modular content for any product

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