How to maximize the impact of content design

Most content design leaders stretch their teams to cover many products at once—sometimes five to ten, or more. This unintentionally causes the team to constantly switch context, drive less product impact, lag in their career development, earn less pay, and ultimately burn out and leave, only to repeat the cycle elsewhere.

This is normal…but it shouldn’t be.

Jonathon Colman will show you how the team at Intercom redesigned content design to increase people’s focus and depth of work, multiply their product and business impact, and even accelerate their growth and compensation…all by working on just one product at a time.

In this session, you’ll learn how to:

  • Do less to achieve more by shifting your content team to focus on one product at a time.
  • Set up accountability mechanisms to hold content and product designers accountable for the same impact.
  • Justify paying content designers the same as you do product designers.
  • Improve your team’s impact, effectiveness, growth, and morale.

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