There’s more to writing than writing. And there’s more to upskilling writers than linking them to your voice and tone guidelines. Scott Kubie has been teaching people how to get the writing done since 2010, and he’s ready to share what he’s learned about how smart content teams onboard, train, support, and encourage new writers.
If you’ve got all the great writers you’ll ever need, this session isn’t for you. Everyone else: Come learn how to get better content from your designers, developers, marketers, customer support reps, knowledge managers, and everybody else without “content” or “writer” in their job title.
In this session, you’ll learn:
- Why your style guidelines might be doing more harm than good
- How to eliminate major communication roadblocks in collaborating with “non-writers”
- A tried-and-true method for making important guidelines sticky for new writers