Good copy is good business: The ROI of microcopy

Good UX writing puts its money where its mouth is. When done right, you can end up with successes like the “$300 million button.”

This talk will dive into examples and data showing how good microcopy makes money—by increasing engagement, conversion, and delight, and decreasing friction. We’ll also look at how UX writing saves money—by lowering engineering costs, reducing support tickets, and increasing retention, which in turn decreases customer acquisition cost.

Want that seat at the table? Bring the numbers and they’ll never let you leave.

In this session, you’ll learn how to:

  • Convince your company to invest in UX writing.
  • Apply best practices to write microcopy that makes your company money.
  • Measure the impact of your copy and optimize it.

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