Gaining trust—and how to restore it when it breaks

As content professionals, we talk a lot about writing, design, content strategy, and information architecture. But one thing we don’t talk about enough is the concept of trust.

And yet, it permeates everything we do.

In this talk, Kevin Bui will walk through some mistakes he has made as a content designer that broke peoples’ trust in him. He’ll talk about what went wrong and what he did to fix things.

In this session, you’ll learn:

  • How users depend on us to provide the right context at the right time
  • Why your coworkers might not realize the value content designers can bring to the table—and how to build or rebuild trust
  • How trusting in yourself, and the value of your content, may ultimately benefit the user more than you might realize

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