Design systems are the new standard for teams hoping to make quality products at scale. But in the rush to build a better way to deliver repeatable design elements, patterns, and guidelines, content can get left behind. As content strategists, we know that useful content is the core of effective product design. So what good is a design system that’s silent about content?

This session will share lessons learned as Expedia built its own design system. See how giving content a voice in a design system makes it easier to use and more effective.

In this session, you’ll learn to:

• Understand where content strategy fits in a design system.
• Work with developers to connect content to design.
• Collaborate with designers to produce clear documentation.